Social media isn't just about sharing your daily artivities but can also serve as a medium which you can use to promote your side project, product or business and many more. This medium can spread words about your project, product or business but how do you stand out in this ocean of infomation?
Social media offers various tools and tricks to help you out.
In the guide we are going to cover today, you will learn the best of the attention-grabbing techniques you can employ without spending a dime or hiring a promoter.
Here are the tricks and tools you can use:
* Use the hashtag:
Hashtag does more than the work of adding an ironic underscore to your instagram post or tweet. They can connect you with wider audience in your choosen market.
Even if people don't follow you, they still search for relevant hashtags which tends to make them see your posts if you include their searched keywords.
Instagram and Twitter make it very easy to search via hashtag. On their websites, you can find the search boxes at the top of the screen, and in the mobile apps, you can search by navigating to the separate tab.
There is no hard and fast rules about using hashtags. it really depends on what you're selling and what your business is. Still, you can pick up some ideas by looking at other accounts in your field and seeing what words they choose. One rule you should follow is to avoid hashtag overload. A post filled entirely with hashtags looks spammy, and people won't click on it.
While deciding on which tags to include, remember that you need to strike a balance: Use hashtags that are too popular, your posts will get lost in the flood; use hashtags that are too obscure, and nobody will think to search for them. You may need a bit of trial and error to figure out what works and what doesn't.
*Give and take:
Do you want increase in the numbers of people who interact with your own posts? First, you'll have to engage with others'. That means you can't just relentlessly promote your own stuff—you should share posts uploaded by other people, along with your own responses and feedback.
This advice applies to any social media platform. Other users, whether potential customers or competitors, are far more likely to notice you if you contribute something to the network beyond pushing your own goods and services. Think about congratulating a fellow small business on a job well done, or promoting a charity drive that someone else in your field has launched.
More specifically, on Twitter, many people post requests for help. You can directly reply to these, as long as you don't come across as too pushy. For example, if you fix laptop screens, search for people in your area who are looking for a laptop screen repair. Then offer your help in a public tweet. To perform this type of search, visit the
Twitter website and type your search terms into the box at the top right of the screen. Next, look for the Search filters sidebar and hit the Show link that you see next to it. A drop-down menu, which includes a location option, will appear. Then select Near you to filter for those who live in your region.
*Buffer your posts:
Many applications offer to improve your social media presence so you can promote yourself better. One of our favorites is the free service Buffer. Quite simply, it buffers posts on Facebook and Twitter, allowing you to line up multiple posts at once and then work on non-social obligations without worrying about posting throughout the day. The program can either roll out your posts gradually over the course of a day, or schedule them to go live at specific times.
Buffer essentially frees you from sitting at your computer or phone around the clock. It also helps target customers who don't live in the same time zone as you do. On top of that, it includes tools for analyzing how well your posts are doing and sharing the same message on multiple social media accounts at once.
The service offers free and paid plans through its website, as an Android app, and as an iOS app. For free, you can buffer one account per social network and schedule up to 10 posts at once. After that, prices start at $10 a month.
*Give people reasons to follow you:
In order to accrue followers, you need to show them interesting or valuable content. Share special offers, behind-the-scenes glimpses, and entertaining facts to give clients, and other businesses, good reasons to follow you. Make sure to post regularly, and vary the type of content you share.
For example, let's say you're promoting your work building furniture out of reclaimed wood. Perhaps your social media account could give discounts or freebies to people who share your posts. In addition to offers, you can share guides to treating or caring for wood, show a step-by-step video of one of your builds, or both. Of course, you'll have to tailor these types of content to whatever business or project you're involved with.
People are also more likely to follow an account with which they feel they have a relationship. To foster that type of interaction, make sure to respond promptly when people get in touch with you or give you their feedback. For that reason, it's helpful to install social apps on your phone—this lets you reply immediately when you have an interaction. If you know you won't be able to respond during certain hours, then explain this clearly in your profile.
*Know your networks:
To make yourself better at social self-promotion, spend time studying
Instagram, Facebook, Twitter, and any other platforms you plan to use. Which posts engage and interest you, and which ones leave you cold? How do certain accounts stand out from the crowd? This type of critical browsing will help you figure out what works and what doesn't.
No matter what network you're using, eye-catching images will always draw more attention than plain text. Spend some time to put these visuals together, especially on Instagram, which was founded on the idea of improving mobile photos.
In addition, if someone else is sharing a grabby story, try reposting it. You don't want to fill your feed entirely with others' work, but as long as you leave a gap of a few hours (on the fast-moving Twitter) or a few days (on the slower-paced Facebook) between reposts, you should be fine. If you do link to the same piece of work twice, try varying the description or the headline the second time around—you may catch a separate batch of clicks.
When it comes to social media platforms, you get out what you put in. Ultimately, nothing pays off like putting in the time and the hard work to create thought-out, genuine, and useful posts for your followers. Even when you're starting small, don't be discouraged by slow growth. If you persevere, those sweet clicks will follow.
Hope these tips helped you.....
Please show us some love by taking little out of you time to share this post on your social media...
And don't forget to drop your comments, be it questions or testimony. We will love to hear from you.
Or do you have something you want to add or what you think is not right on this post, you can drop it all in the comment section. We will do our possible best to give you reply as soon as possible.
Thanks a lot.
Don't forget to share.
No comments:
Post a Comment