Amazon's executive suite, nicknamed the "S-team," is adding six new managers as the company doubles down on emerging fields such as advertising and fashion.
The company notified employees internally and confirmed the news Thursday to GeekWire. The prestigious team manages Amazon's day-to-day operations across the company and regularly meets with CEO Jeff Bezos to discuss critical business decisions. The expanded leadership team will have 22 executives.
The six members Amazon is adding to the S-team are:
- Neil Lindsey: Vice President, Worldwide Prime & Marketing
- Rohit Prasad: Vice President & Head Scientist, Alexa
- Colleen Aubrey: Vice President, Performance Advertising
- Matt Garman: Vice President, Amazon Web Services Compute Services
- Christine Beauchamp: Vice President, Amazon Fashion
- Peter Krawiec: Vice President, Worldwide Corporate Development
Everyone joining the S-team is being elevated from within the company. The managers that are joining the executive leadership ring oversee emerging growth businesses for Amazon.
The expansion diversifies the S-team, which has been called out as male-dominated in the past.
This past March, Amazon added AWS executive Peter DeSantis to the S-team. Other members of the group include leaders such as AWS chief Andy Jassy, and Amazon Worldwide Consumer CEO Jeff Wilke.
Amazon has been steadily growing its advertising business, for example. In October, the tech giant hosted its first big advertising conference in Seattle. Earlier this year, Amazon gave its advertising arm a boost by acquiring Sizmek's Ad Server and its Dynamic Creative Optimization tool, which helps personalize ads using data. Aubrey will guide the next chapter of Amazon's advertising business, which analysts expect to grow.
Amazon is also doubling down on its fashion business, with Beauchamp at the helm. Over the summer, Amazon rolled out a personal shopping service, which pairs stylists and technology to help shoppers find clothing, for a monthly fee.
The company's cloud arm, AWS, and virtual assistant, Alexa, are also high-growth businesses that Amazon is prioritizing. Amazon Prime has long been one of the company's core offerings. The membership program has grown to more than 100 million subscribers. Under Lindsey's leadership, Amazon will continue to expand its one-day and same-day delivery services.
Even as it grows, Amazon's S-team is losing two members. Steve Kessel, a 20-year Amazon veteran, announced his departure in November. Kessel plans to leave the company in January to focus on service and non-profit work. He oversaw over a team that led Amazon through its expansion into brick-and-mortar retail, including the $13.7 billion acquisition of Whole Foods Market in 2017.
In 2020, longtime Amazon executive Jeff Blackburn will take a one-year sabbatical. Blackburn helped guide the company through its 1997 IPO as a banker and joined Amazon one year later, eventually landing on the S-Team in 2006.
Blackburn and Kessel's responsibilities will be covered by other teams at Amazon. The new additions to the S-team are not replacing the departing executives.
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