Smartphones are one of the most loved products in India, which is visible from the frequency of new launches and the number of times we upgrade our smartphones. In these past few years, with several new brands bringing exciting value-for-money offerings to the Indian market, smartphones have become omnipresent among all strata of society. In fact, it has been noted that customers are increasingly purchasing smartphones of higher value to get a better experience. They are also switching over to popular e-commerce platforms, and opting for convenient methods like product exchange and cash on delivery to get the best value for their money. We bring you some insights on how India is changing the way it shops for smartphones.
Premium smartphones for a premium experience
Starting off with an interesting stat, it has been seen that the Average Selling Price (ASP) of smartphones increased 23 percent compared to last year. The biggest upgrade has been seen in sales of smartphones priced above Rs 30,000; Flipkart has a great and wide selection of them. This growth is owed largely to the launch of exciting new smartphones in this price range – including names like iPhone 11 Pro, Google Pixel 4a, iPhone SE, motorola razr 5G, Samsung Galaxy S20+, Samsung Galaxy Note 10+, Motorola Edge+, Mi 10T, Asus ROG Phone 3, iQOO 3, and realme X3 SuperZoom. The growth also comes with customers now spending more time on their smartphones for e-learning, entertainment, and more.
Not just the premium category, even smartphones priced between Rs 10,000-20,000 saw a huge growth in sales on Flipkart. Latest phones in Rs 10,000-15,000 price range are realme 7, POCO M2 Pro, realme Narzo 20 Pro, realme 7i, and Moto G9, and motorola One Fusion+, POCO X3, realme 7 Pro are popular choices in smartphones priced between Rs 15,000-20,000, specifically.
Surge in e-commerce sales
The COVID-19 pandemic prompted a big shift in smartphone purchase attitude. More people are now confident with online shopping, as compared to brick and mortar stores. This was clearly seen in Flipkart’s numbers as the e-commerce platform witnessed a ~25 percent growth in new customers coming on the platform compared to last year.
There are various affordability levers available on Flipkart such as flexible no cost EMI plans and convenient product exchange helping new customers come on Flipkart. In fact, things are looking extremely promising for Tier-3 cities which saw a massive 50 percent increase in mobile sales compared to last year.
Smart buyers on Flipkart
Flipkart has indicated that customers on its platform are making smarter, more informed smartphone purchase decisions by using levers such as product exchange, Cash on Delivery, and festive sales to get the highest value.
Customers in metro cities have seen a 15 percent increase year-on-year in adoption for product exchange, which shows that affordability is still a key factor in top tier cities. Product exchange on Flipkart allows users to get a good value for their existing smartphone and replace it for a new one in the most convenient way possible. The upcoming Big Billion Days festive season on Flipkart is expected to see a lot of additional exchange offers for those looking to upgrade their smartphone.
Despite the COVID-19 pandemic, Cash on Delivery (COD) is still the preferred option of payment for Flipkart customers. The platform saw a significant increase in the number of customers opting for COD as the mode of payment this year, compared to prepaid, when purchasing a smartphone.
Customers on Flipkart took advantage of the Flipkart Plus membership much more than last year, with a 15 percent YoY growth. Flipkart Plus customers are entitled to benefits such as supercoins, faster delivery, superior customer support service, and early access to the Big Billion Days sale among other things.
Big Billion Days sale is coming
The most awaited e-commerce sale of the year, Big Billion Days sale on Flipkart is starting on October 16 this year. The festive season is approaching and a lot of you must be looking forward to snagging the latest smartphones at never-seen-before prices during the sale. Thanks to the above-mentioned affordability levers including product exchange and no cost EMIs on almost every smartphone model, you can expect to get the best bang for the buck starting October 16. Adding to that, there will be several bank offers and minimum Rs 750 off on exchange of all working smartphones. To make the deal even sweeter, Flipkart is introducing, for the first time ever, a ‘Feature phone exchange program’ that lets you upgrade from a feature phone to a smartphone conveniently.
Check out the Flipkart store to find out what deals you can expect from the Big Billion Days sale that will take place on the Flipkart app and website from October 16-21. It’s time to get the smartphone of your dreams at the most affordable price possible!
from 91mobiles.com https://bit.ly/36NRwpW
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